M&M's, zvihwitsi zvine mavara-akavharwa chokoreti zvimedu, zvave zvichidiwa kwemakumi emakore. Chimwe chezvinhu chakaita kuti M&M ive yakakurumbira vanhu vasingakanganwike uye vanodikamwa, vanozivikanwa seM&M Spokescandies. Aya mavara, mumwe nemumwe aine hunhu uye chitarisiko chakasiyana, akaita basa rakakosha mukushambadzira kwemhando. Nekudaro, nekufamba kwemakore, pane shanduko mukumiririrwa kweava mavara, zvichisiya vazhinji vachishamisika, "Chii chakaitika kuM&M Spokescandies?"
Kuti unzwisise shanduko yeM&M Spokescandies, zvakakosha kuti utarise kumashure kunhoroondo yavo. Iwo maM&M's mascots ekutanga, Tsvuku neYellow, akaunzwa muna 1954. Tsvuku, mutungamiri aizvivimba, uye Yellow, goofball inodiwa, vakave vanofarirwa nekukurumidza pakati pevatengi. Nhaurirano dzavo dzeungwaru uye dzinosetsa mukushambadzira dzakatora mwoyo yemamiriyoni, zvichigadzira hukama hwakasimba hwepfungwa neiyo brand.
Sezvo makore akafamba, M&M yakaunza mamwe maSpokescandies kumusanganiswa. Aya mavara matsva aisanganisira Green, mukadzi akashinga uye ane chivimbo M&M, Orange, anozvidya moyo uye anopokana M&M, uye Bhuruu, inotonhorera uye yakagadzika-kumashure M&M. Aya mavara akaunza kusiyana uye akawedzera huwandu hwehunhu mukati meiyo M&M's brand.
Nekudaro, mumakore achangopfuura, kwave nekuchinja mukumiririra kweM&M Spokescandies. Shanduko inonyanya kukosha yakaitika muna 2012 apo chimiro cheBlue chakabviswa kwenguva pfupi kubva mukushambadzira. Sarudzo iyi yakamutsa kushushikana uye fungidziro pakati pevateveri. Vazhinji vaishamisika kana kusavapo kwaBlue kwaive zvachose kana kuti paive nechikonzero chakadzama chekuchinja.
Chokwadi ndechekuti, kutsakatika kweBlue, senge nzira zhinji dzekushambadzira, yaive danho rekuita. Mars, Incorporated, kambani yevabereki yeM&M's chocolate candy, yaida kugadzira tarisiro uye kugadzira buzz kutenderedza yavo Super Bowl XLVI yekutengesa. Kusavapo kwaBlue pamushandirapamwe kwakakonzera kudzoka kwakabudirira sezvo vateveri vakamirira kudzoka kwake. Kufamba uku kwakaratidza simba uye kupesvedzera aya mavara ekunyepedzera anobata pamusoro pevatengi.
Imwe shanduko yakanganisa M&M Spokescandies iko kuunzwa kweashoma-edition kana mwaka. M&M's yakaedza neakasiyana themed mishandirapamwe, senge Halloween, Kisimusi, uye kunyangwe kubatana nemafirimu akaita se "Star Wars." Aya mavara ane mashoma-edhisheni, kunyangwe ari echinguvana, akawedzera kufara uye hutsva kune mhando yeM&M.
Pamusoro pemishandirapamwe yekushambadzira, iyo M&M Spokescandies inopota ichionekwa pamasocial media mapuratifomu. Ivo vane yavo yakatsaurirwa masocial media account, kwavanobatana nevateveri kuburikidza nehungwaru uye inotamba zvemukati. Kudyidzana uku nevatengi kunobatsira kuchengetedza mavara akakodzera muzera redhijitari apo social media inoita basa rakakosha mukumaka uye nzira dzekushambadzira.
Nepo iyo M&M Spokescandies yakashanduka nekufamba kwemakore, mukurumbira wavo unoramba uripo. Aya mavara ave mifananidzo yetsika, ine zvisingaverengeki zvekutengesa, zvinounganidzwa, uye kunyange zvipfeko zviripo zvekutenga. Vakapfuura basa ravo semascots uye vakava chikamu chetsika dzakakurumbira.
Mumakore achangopfuura, mhando yeM&M yakaongororawo nzira itsva dzekudyidzana nevatengi nekuunzwa kweM&M Mugadziri Muchina. Muchina uyu unobvumira vatengi kuti vagadzirise M&M yavo nekusarudza mavara, mameseji, uye kunyange kuwedzera mapikicha kugadzira chigadzirwa chakasarudzika. Iyo M&M Mugadziri Muchina inopinda muchishuwo chinokura chevatengi chezviitiko zvemunhu, zvichiita kuti ive yakakosha kuwedzera kune portfolio yemhando.
Kana riri remangwana reM&M Spokescandies, nguva chete ndiyo ichataura. Zvingangoita kuti Mars, Incorporated icharamba ichiwedzera mukurumbira wevatambi ava kugadzira mishandirapamwe yekushambadzira. Iyo M&M Mugadziri Muchina, nesarudzo dzayo dzekugadzirisa, inogona kupa mamwe nzira dzekuti mhando iongorore. Nenzvimbo inogara ichichinja yekushambadzira uye zvido zvevatengi, zvichave zvinonakidza kuona kuti M&M's inoenderera sei kuchinjika uye kushandura inodiwa Spokescandies.
Mukupedzisa, theM&M Spokescandiesvakachinja zvakasiyana-siyana munhoroondo yavo yose. Kubva pakuunzwa kwemavara matsva kusvika pakubviswa kwenguva pfupi kwearipo, aya mapikicha ekunyepedzera mapipi anoramba ari chikamu chakakosha cheM&M's marketing strategy. Kuunzwa kweM&M Maker Machine kwakawedzerawo chidimbu chitsva kurudzi, ichipa vatengi mukana wekugadzirisa M&M yavo. Kunyange shanduko dzingaitika, M&M Spokescandies inoramba ichibata nzvimbo yakakosha mumoyo nemupfungwa dzevatengi, vachiona kuenderera mberi kwebudiriro yemhando yeM&M.
Nguva yekutumira: Aug-04-2023