M&Ms, iyo iconic candy yakavharwa chokoreti inobata, yakafarirwa nemamiriyoni evanhu pasi rese kwemakumi emakore. Dzave chinhu chikuru munhandare dzemabhaisikopo, mumikoto yezvihwitsi, uye mabhegi ekunyepedzera. Asi wakambozvibvunza here kuti vaviri ava Ms inM&Ms chocolate candykumira? Muchinyorwa chino, tichaongorora nhoroondo uye kukosha kuseri kwemavara maviri aya uye tigoongorora munyika inonakidza yeM&Ms.
Mabviro eM&Ms anogona kuteverwa kumashure kwekutanga 1940s, mukati meHondo Yenyika II. Forrest E. Mars Sr., mwanakomana wemuvambi weMars, Inc., akacherechedza masoja muSpanish Civil War achidya mabhero madiki echokoreti akavharwa mugoko reshuga crispy, izvo zvaitadzisa chokoreti kunyunguduka. Achifemerwa nekuona uku, Mars yakagadzira yake yega vhezheni yechokoreti iyi, yaakadana kuti M&Ms, chidimbu che'Mars & Murrie's.'
Vaviri Ms muM&Ms vanomiririra mazita evaviri vebhizinesi vakabatsira mukugadzira iyi yakakurumbira confectionery.Iyo 'Mars' muM&Ms inoreva Forrest E. Mars Sr., nepo 'Murrie's' inomiririra William FR Murrie, mutungamiri weHershey's, aive nechikamu che20% muM&Ms venture. Kudyidzana pakati peMars naMurrie kwakabvumira kugadzirwa kweM&Ms kuti kuitwe pachishandiswa chokoreti yaHershey, chinhu chakakosha chinopa M&Ms kuravira kwavo kwakasiyana.
Zvisinei, kushamwaridzana pakati peMars naHershey hakuna kugara kwenguva refu. Mukupera kwema1940, Mars yakatenga danda raMurrie mukambani, nekudaro ikava muridzi ega weM&Ms. Kuparadzana uku kwakakonzera shanduko yakakosha muresipi yeM&Ms chocolate bhinzi muchina. Mars yakatsiva chokoreti yaHershey nemusanganiswa wake wechokoreti, uchiri kushandiswa nanhasi. Shanduko iyi haina kungosimbisa kunaka uye kuwirirana kweM&Ms asi zvakare yakabvumira Mars kudzora ese maitirwo ekugadzira.
Kwemakore ese, M&Ms vakaita shanduko dzakati wandei, kusanganisira kuunzwa kwemaflavour matsva, mavara, uye akakosha editions. Izvo zvihwitsi-yakavharwa chokoreti zvimedu zvinowanikwa mumhando dzakasiyana-siyana dzemavara, imwe neimwe inomiririra akasiyana flavour. Mavara ekutanga aisanganisira brown, yellow, orenji, girini, tsvuku, uye violet. Nekudaro, iyo pendi yeruvara yakawedzera nekufamba kwenguva kuti ibatanidze mamwe mimvuri sebhuruu uye mamwe mashoma-edition mavara emhemberero dzemwaka.
Kubudirira kweM&Ms hakusi mukuravira kwayo kunofadza chete asiwo mumazano ayo ehungwaru ekushambadzira. Iyo mhando inozivikanwa nekuda kwayo isingakanganwike uye inosekesa kushambadzira ine anthropomorphic M&Ms mavara, ayo akaunzwa muma1990s. Aya mavara, akadai seanodiwa Matsvuku uye goofy Yellow, akafadza vateereri pasi rese. Nhaurirano dzavo dzeungwaru uye kushata kwave kuita chikamu chakakosha chemufananidzo weM&Ms.
Mumakore achangopfuura, M&Ms yakagamuchirawo kufambira mberi kwetekinoroji. Muenzaniso unozivikanwa ndeweM&M muchina, mudziyo wekutengesa uyo unopa yakasarudzika M&Ms ine mameseji emunhu, mifananidzo, kana marogo. Michina iyi inobvumira vatengi kugadzira zvipo zvakasarudzika uye zvemunhu kana zvinhu zvekusimudzira. Ingave ichishandiswa pamichato, zviitiko zvemakambani, kana sememento, muchina weM&M wave kukwezva kwakakurumbira munzvimbo dzakasiyana siyana.
TheM&M muchinainoshanda nekushandisa matekinoroji epamusoro ekuprinda ingi inodyika yakananga pagoko rakavharwa zvihwitsi reM&M yega yega. Muchina uyu unogona kugadzira zviuru zveakasarudzika M&Ms miniti yega yega, ichipa inokurumidza uye inoshanda nzira yekugadzira yakasarudzika mabatiro. Pamusoro pekusarudzika, muchina weM&M unopawo huwandu hwekuravira uye sarudzo dzemavara, zvichibvumira vatengi kugadzira musanganiswa wakakwana kuti uenderane nezvavanoda.
Kuunzwa kwemuchina weM&M kwashandura nzira iyo vanhu vanodyidzana nayo neinodiwa chihwitsi brand. Izvo hazvina kungowedzera mikana yemunhu asi zvakare inoratidza kuzvipira kweiyo brand kune hunyanzvi uye kusangana nezvinoda kuitika zvevatengi vayo. Muchina weM&M ufakazi hwekugarisa mukurumbira uye kuchinjika kweM&Ms mumusika wemakwikwi ekubika.
Mukupedzisa, ivo vaviri Ms muM&Ms vanomiririra Mars naMurrie, mabhizinesi maviri akaita basa rakakosha mukugadzira iyi inozivikanwa chokoreti. M&Ms dzakashanduka kubva kuchihwitsi chakapfava chokoreti kuita chiitiko chepasi rose, nekuravira kwavo kwakasiyana uye nemavara anoyevedza anokwezva vanoda zvihwitsi pasi rese. Kuunzwa kwemuchina weM&M kunoratidza kuzvipira kwechigadzirwa kune hunyanzvi uye kugutsikana kwevatengi. Saka nguva inotevera paunofarira mashoma eM&Ms, rangarira nhoroondo nehunyanzvi hwekuita izvi zvinonaka.
Nguva yekutumira: Aug-08-2023